The 1980s hit The Golden Girls has become a cult favorite with today’s college crowd.

“I think it’s amazing,” says Betty White, who starred in the sitcom alongside Bea Arthur, Rue McClanahan and Estelle Getty.

Reruns of The Golden Girls air almost daily on the cable network Lifetime, which estimates 13 million viewers tune in each week.

Surprisingly, many of those are gals aged 18 to 34—women whose mothers and grandmothers were watching when the show originally aired from 1985 to 1992 on NBC. In fact, more than 25 percent of the mail the cable network receives about the Girls is from college students, says Lifetime’s research director Tim Brooks.

One reason may be because the four gray-haired ladies sharing a home after divorce and widowhood were truly young at heart.

“They didn’t care about what people thought,” explains Brooks, a TV historian. “They were sexually active and not afraid to talk about it.

“They may have been mature women, but they were 20-year-olds in 50-year-old bodies.”